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November 19, 2004

Sno-Caps are NOT portable.
Posted by Jess in Geek Humor

Among the other seemingly useless observations that pop out of my mouth from time to time, I had mentioned to Matt once that you never see Sno Caps anywhere but a movie theater.

Remembering this, he came home from work the other day with a box of said confections, plunking them down on the table and saying he found them at the grocery store.

We were enjoying them for a bit over a nice movie and a fire, when I happened to notice the words "On the go" on the top of the box.

Huh?

Besides the fact that the box doesn't close (see the picture. It doesn't even have those tabs like cereal boxes do), the candy itself is not necessarily filling enough to constitute wanting to take it with you in case you get hungry later. "Nothing like a nice Sno-Cap to take the edge off. " Hmmmm... Nope. Doesn't work.

On the back of the box, they have a "Questions or comments" number. So Matt called, because at this point, we really, really needed an answer for the reason to have an "On the go" slogan for candy that really isn't an on-the-go kind of candy.

After waiting on hold for a few minutes (is the Sno-Cap question hotline REALLY that popular?*) a woman answered the phone, and told Matt that she really had NO idea what the line meant either, and she was going to forward his question to the marketing department.

Bonus! To thank us for calling, she asked for our address so she could send us lots of free chocolate.

I still don't have my answer. But soon, all too soon, I'll have some delicious other Nestle products to make up for it.

I can live with that.

* No, the Sno-Caps questions are few and far between. Most people call Nestle for recipes, apparently.

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Comments

I turned to my wife, Beth, and asked her if she wanted free chocolate. She gave me a quizzical look. I told her she would have to buy some Sno-Caps. She gave me another look, but this one was not so quizzical. She reached down beside her chair, and guess what!? She pulled out a bag of Sno-Caps. Not a box! A bag! So I started to tell her that she should call to ask why it says "On the go" on the bag, but... it didn't!! It does not say "On the go" on it. We must have a bag of "No go" Sno-Caps. This is an outrage! We're going to have to call to find out why they are shipping this clearly inferior product to us here in New Hampshire.

-rich

Posted by: Richard Schwartz at November 19, 2004 11:17 PM

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The funny thing is, a bag seems FAR more portable than a box. I might even go as far as saying "Sure! Sno-Caps ARE portable!" Who knew?

Posted by: Jess at November 20, 2004 12:22 AM

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I'm a marketing guy, but for the life of me, I can't explain this one.

Posted by: Ed Brill at November 21, 2004 09:35 PM

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